Our Story
Novadaur began at 2025 with the repeal of EV tax credits in US, when our founding team identified a hidden "marketing arbitrage" — digital ads in India cost 10x less and convert 2x higher than the US.
Through a live ads test, we found that educating Indian drivers delivered 2.3x more carbon savings per dollar than U.S. campaigns.
From that insight came the Verification Coupon: a way to confirm every lead leads to measurable impact.
Novadaur is now building the attribution layer that proves marketing = decarbonization.
Our Insights
The biggest climate lever isn't technology — it's marketing. Getting the right message to the right person at the right time.
Our Mission
Accelerate EV and solar adoption in the Global South by turning education into verified, measurable climate impact.
Our Team
Marketers, technologists, and climate storytellers united by the belief that the transition can happen in time.
Our Team
Cyriac Joseph
Executive Director
United States
Cyriac has spent over two decades working at the intersection of global advocacy, digital strategy, and system-driven organizational growth across the United States, India, Brazil, and South Africa. He specializes in designing scalable campaign architectures and modern digital infrastructures, having previously pioneered ClimateSense—an AI-driven platform built to measure audience responses to complex messaging in real time. Driven by a focus on durable systemic impact, he centers his work on bringing together philanthropy, policy advocacy, and grassroots organizing to ensure emerging technologies serve human-centric solutions.
Meynard Taldeo
Social Media and Video
Philippines
With a foundation in engineering and a commitment to sustainability, Meynard specializes in high-impact video marketing for the clean energy sector. They excel at transforming complex technical concepts into engaging social media narratives.
Join the Movement
We're always looking for passionate people to join our mission.